Listed in If used correctly, Twitter can be a very effective tool for a proper web marketing strategy. The problem is: how should it be used? We start from the fact that it is a social network unlike any other, more direct and much more “synthetic” and concise. So the first thing you should aim for is to be effective and clear, but most compelling, in publishing your own tweets.
In fact, when we see evidence of a tweet that we love and draws us, we click on it and retweet it. Companies, if they wish have a large number of clicks on their links, must be able to express what they want in a few characters unfold, especially avoiding the long URL, which did not invite anyone to click. Also because if our tweet is too long, when they come to retweet it will find themselves with a number of characters already fully occupied by the URL of the link and will not be able to update your tweets because there’ll be the name of the person we’re quoting.
Also, pay attention to the people you follow. Companies need to find followers who are interested in their products and services, not people who care more or less the same activity. If you’re a photographer, you’re not going to look for those potential followers who are also photographers, but rather seek to find those who are passionate about photography.
Another thing I noticed and that I find genuinely unsuccessful, is the fact that people forget that first of all we are people even publish tweets. If you are a company and want to promote your products, do not fill your stream with 20 thousand tweets a day of promotions and links to website pages. Try to see yourself as a person, reply to messages and retweets of your followers and try to be present for your customers.
The best approach is not to be a classic seller who offers the most advantageous business and promises you things that are certainly false; you need a change in the way of working with consumers and involving them, even in the creation of firm value.
